CORPORATE BRAND CAMPAIGN
The look and feel of this corporate brand ad uses duality in design to help express Pfizer's commitment to improving health conditions around the world, regardless of socio-economics.

CORPORATE BRAND CAMPAIGN
The look and feel of this corporate brand ad uses duality in design to help express Pfizer's commitment to improving health conditions around the world, regardless of age.

STEAM POCKET MOP AD
Shark sought to elevate it's image from an informercial success story to a national brand. This campaign went a long way to this end, as well as tripling holiday sales.

NAVIGATOR LIFT-AWAY AD
Shark sought to elevate it's image from an informercial success story to a national brand. This campaign went a long way to this end, as well as tripling holiday sales.

"10,000 WOMEN" CAMPAIGN
Designed as part of a multi-pronged campaign including a sitelet, press materials, web banners and signage, this ad helped build awareness and kick-off the Goldman Sachs 10,000 Women initiative, which helps support women entrepreneurs around the world by donating various resources including funding. It ran in the New Yorker, the New York Times, the Washington Post, the Wall Street Journal, the Herald Tribune, Financial Times and globally around the world.

"10,000 WOMEN" CAMPAIGN
Designed as part of a multi-pronged campaign including a sitelet, press materials, web banners and signage, this press kit helped build awareness and kick-off the Goldman Sachs 10,000 Women initiative, which helps support women entrepreneurs around the world by donating various resources including funding.

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ASSET MANAGEMENT CAMPAIGN
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ASSET MANAGEMENT CAMPAIGN

DIVERSITY AD CAMPAIGN
An example of the "Matrix" campaign, which suggests how Goldman Sachs brings the depth and breath of it's resources, people and capital together for their clients, uses a matrix of squares with the Goldman Sachs logo as its cornerstone. This ad uses patterns to illustrate diversity.

DIVERSITY AD CAMPAIGN
An example of the "Matrix" campaign, which suggests how Goldman Sachs brings the depth and breath of it's resources, people and capital together for their clients, uses a matrix of squares with the Goldman Sachs logo as its cornerstone. This ad uses words describing Goldman's principles brought together for the ad.

​RECRUITMENT CAMPAIGN
Seeking to attract tech-savvy Millenials to the firm, Goldman Sachs launched an extensive campaign, which included emails, posters web banner and these ads. The themes of making a difference, working with leaders, sharing in diversity and developing cutting-edge technology,  presented with fresher palette colors, and a slightly youthful typographic treatment, spoke to the market in a way that this financial industry giant hand never done before.