Senior Designer with experience in advertising and design for Fortune 500 companies, working on the agency side and in-house, across a range of industries including pharma, financial services, consumer goods, real estate, technology, telecommunications, education and healthcare. Disciplined, organized and focused professional, with strong track record working on multiple projects simultaneously and managing teams with integrity to create compelling, award-winning communications across multi-channels on-time with speed and quality. Consistently placed on the front line to liaise with all stakeholders. Trusted to own and lead projects from conception to delivery. Proven results driving marketing ROI through strong creative instincts and sound business sense. Natural ability in understanding a brand’s essence, with ease working both within an established brand and in new development. Known for having a great attitude, being solutions-focused, and calm under pressure to meet project objectives and exceed client expectations. Loves design and being creative—leaves a trail of happy clients and happy account managers.
EXPERIENCE:
Addison, New York, NY
Senior Information Designer (on contract) • October 2017 - January 2018
Reported to Design Director, responsible for the creation of stakeholder communications, proxy statements and infographics for clients including United Technologies (UTC), Intuit, Celgene and ConocoPhillips. Proxy design praised by UTC client as “our best proxy ever.”
Cushman & Wakefield, New York, NY (Contract with Creative Circle, LLC)
Senior Marketing Associate, Strategic Accounts Group • January 2017 - September 2017
Reported to the Vice Chairman, responsible for the creation of retail property marketing materials including fact sheets, flyers, brochures, e-mail blasts, CMS websites and PowerPoint presentations. Collaborates with market analysts, financial analysts, research teams, brokers and third-party vendors in the development of market area infographics, maps and property renderings. Extended a two-week contract into nine months.
Engineering Firm (Private client), Woodbury, NY
Independent Designer/Associate Creative Director (ACD) • September 2016 - January 2017
Collaborated with Director of Marketing, responsible for design and production of marketing materials such as ads, posters, infographics and proposals. Assisted in the development of presentation materials using PowerPoint and Excel.
Big Arrow Group, New York, NY
Senior Art Director • February 2014 - July 2015
Senior Art Director on accounts including, Raptor Pharmaceuticals, Sigma Tau Pharmaceuticals and Coordinated Health Hospital System; Collaborated with Chief Executive Officer, Creative Supervisor (CS) and staff to develop ads, direct mail (DM), launch materials, sales aids, visual aids, event booths and pitch materials; Functioned as Creative Supervisor day-to-day, and covered for CS when out for extended time periods.
KEY ACHIEVEMENTS:
- Refined and enhanced the global rare-disease brand Procysbi, creating materials targeted directly to patient prospects—a first in this $2.5 million account
- Designed creative exploration instrumental in cementing a new client relationship
Ogilvy and Mather, RedWorks, New York, NY (2003 - 2013)
Partner, Creative Supervisor • June 2008 - December 2013
Collaborated with Executive Creative Director on accounts including, Pfizer, Citizens Bank, Starr Companies, Time Warner, British Airways, IHG, IBM, Domtar, UPS and Shark (consumer appliances) for a wide range of projects including, emails, print, DM, Brand guides and TV; Effectively interfaced with account and creative teams within the agency.
KEY ACHIEVEMENTS:
- Pitched and produced two 30-second commercials for Shark, including print ads that tripled holiday sales
- Designed and produced The Time Warner Business Class (TWCBC) Segmentation Playbook—used daily by TWCBC sales force to best position this telecommunication giant’s suite of products and services to prospects and customers
- Designed and produced the TWCBC Healthcare Solutions Sales Kit, the premier sales piece used by TWCBC to create partnerships in the healthcare industry in its venture into the healthcare space for the first time
Collaborated with Executive Creative Director, responsible for the successful implementation of high-visibility UBS account; Managed design and production staff; Interfaced with senior management and senior clients in London and New York; Served as Brand Steward for design of over 100 deliverables—event materials, sales materials, ads and web banners annually.
KEY ACHIEVEMENTS:
- Effected transition of $4 million account from in-house to agency
- Proactively established best practices, digital asset system and file nomenclature where there was previously none
- Designed the look and feel for the highly successful tablet app, “UBS QUOD Studio”
With Executive Creative Director, responsible for the creative management of $3 million Goldman Sachs account; Managed design and production staff; Responsible for 250+ deliverables annually such as brochures, DM, ads, web banners and sitelets.
KEY ACHIEVEMENTS:
- Maintained a 98% client satisfaction rate over four years
- Helped create look and feel for the Matrix Campaign, established and produced campaign visual guide
- Designed press materials, ads and visual guide for the launch of, “10,000 Women,” a high-visibility bank initiative
- Designed and produced the high-profile “Diversity brochure”
Art Director, Goldman Sachs account • 2006 - 2007
Collaborated with Associate Creative Director with full responsibility for designing over 50 publications a year including, ads, invitations, brochures, PowerPoint presentations, folders and web banners.
- Designed and produced the high-profile “Patagonia brochure” used by the office of CEO Hank Paulson
Senior Designer, Goldman Sachs account • 2003 - 2005
Assisted in successfully transitioning $2.5 million account to agency while designing 50+ publications annually including, brochures, posters, folders and invitations; Responsible for copying and transferring digital files from client to agency.
KEY ACHIEVEMENTS:
- Recognized as a “Pillar of the Universe,” for consistently going above and beyond
- Ensured a seamless $2.5 million account changeover to agency, embedded in the client offices and maintained quality control and project timelines
J.P. Morgan Chase & Co., New York, NY
Senior Graphic Designer • 1998 - 2002
Oversaw all aspects of design and project management of 50 print deliverables annually, including monthly magazine; Supervised staff and vendors; Established and maintained project schedules for all staff, stakeholders and vendors; Fostered and expanded corporate brand, designing numerous publications simultaneously under aggressive deadline pressure.
KEY ACHIEVEMENTS:
- Managed Portfolio, a high-profile monthly magazine for private clients, recognized globally as instrumental in increasing revenues by over $7 million; praised by Dir. of Marketing as “running like clockwork” despite difficult circumstances and pressure, and held as an example of “good results” in response to marketing strategy
- Insured on-brand design quality by extracting visual concepts from complex editorial material and oversaw creation of illustrative and photographic artwork
- Significantly improved design process: Initiated new procedures and systems while maintaining high quality control, resulting in shorter production times, less mistakes, increased staff synergy, and a substantial cost savings
Wells BDDP, Byer & McGuggart, Inc., New York, NY
Senior Art Director • 1995 - 1997
Responsible for concept, design, and quality control of print and web deliverables ($3 million in billings) for clients including, the New York Stock Exchange (NYSE), IBM, Mobil and Lotus; Supervised designers and vendors.
- Developed branding systems for both the IBM RISC System/6000 product family and Year 2000 divisions
- Helped to produce publications, environmental design and merchandise for IBM worldwide partnership with the 1998 Olympic Winter Games in Nagano, Japan including images for sitelet and FanMail
- Developed web banners for Ad Council Drunk Driving campaign
KEY ACHIEVEMENTS:
- Increased collateral billings by $500,000 through revamped NYSE Corporate Identity Guide
AWARDS AND HONORS:
First Place, The Direct Mail Fundraising Association Annual Award
Two Scholarship Awards, Pratt Institute, Brooklyn, NY
Paneled with renowned designers/illustrators, Brad Holland, Seymour Chwast and Milton Glaser to judge CASE Visual Design and Print Competition and CASE Magazine Design Competition
Work featured in: Communication Arts Illustration Annual • Creativity 26 Design Annual • Graphic Design: USA “Special Report: Brochure and Collateral Design.” • Graphic Design: USA “American Graphic Design Awards” Design Annual • How Magazine’s Self Promotion Annual • Print Regional Design Annual (numerous) • Society of Illustrators 29th Annual of American Illustration, Silver Medal • Washington Trademark Design Awards II, “International logos and trademarks of the 1980’s.”
EDUCATION:
Pratt Institute, Brooklyn, NY • BFA, Graphic Design, 1984 • Graduated with High Honors
Member, Ogilvy Toastmasters (2007-2010)
EXPERTISE:
Mac and PC/Windows environments • Adobe Creative Suite