PATAGONIA BROCHURE
In 2004, Goldman Sachs acquired 680,000 acres of beautiful wilderness in Tierra del Fuego, Chile and determined that this huge tract of land be preserved by transferring ownership of it to the Wildlife Conservation Society. This highly visible brochure was used by the office of Henry M. Paulson, Jr. Chairman and CEO of Goldman Sachs and Steven E. Sanderson, President and CEO of the Wildlife Conservation Society to announce this first public and private sector alliance on this large a scale.

PATAGONIA BROCHURE
In 2004, Goldman Sachs acquired 680,000 acres of beautiful wilderness in Tierra del Fuego, Chile and determined that this huge tract of land be preserved by transferring ownership of it to the Wildlife Conservation Society. This highly visible brochure was used by the office of Henry M. Paulson, Jr. Chairman and CEO of Goldman Sachs and Steven E. Sanderson, President and CEO of the Wildlife Conservation Society to announce this first public and private sector alliance on this large a scale.

PATAGONIA BROCHURE
In 2004, Goldman Sachs acquired 680,000 acres of beautiful wilderness in Tierra del Fuego, Chile and determined that this huge tract of land be preserved by transferring ownership of it to the Wildlife Conservation Society. This highly visible brochure was used by the office of Henry M. Paulson, Jr. Chairman and CEO of Goldman Sachs and Steven E. Sanderson, President and CEO of the Wildlife Conservation Society to announce this first public and private sector alliance on this large a scale.

​HUDSON STREET SERVICES SALES KIT
Hudson Street, a Goldman Sachs independent research business, made up of eleven different information providers, sought a mark and sales kit separate from the Goldman Sachs brand. The kit needed to be flexible in order to accommodate these various sources. A gritty visual style successfully reflected the boutique energy of the firm, as well as distinguished it from the main bank.

​HUDSON STREET SERVICES SALES KIT
Hudson Street, a Goldman Sachs independent research business, made up of eleven different information providers, sought a mark and sales kit separate from the Goldman Sachs brand. The kit needed to be flexible in order to accommodate these various sources. A gritty visual style successfully reflected the boutique energy of the firm, as well as distinguished it from the main bank.

DIVERSITY BROCHURE
This highly visible brochure celebrated the seventh Goldman Sachs business principle, which marks the bank's position on diversity and leverages the principle's concluding words, "we must be," to communicate the message.

DIVERSITY BROCHURE
This highly visible brochure celebrated the seventh Goldman Sachs business principle, which marks the bank's position on diversity and leverages the principle's concluding words, "we must be," to communicate the message.

DIVERSITY BROCHURE
This highly visible brochure celebrated the seventh Goldman Sachs business principle, which marks the bank's position on diversity and leverages the principle's concluding words, "we must be," to communicate the message.

​SHORT-TERM FIXED INCOME INVESTMENT BROCHURE
This brochure graphically borrows the elements of a timeline to communicate the dynamic of short-term fixed income investing.

​SHORT-TERM FIXED INCOME INVESTMENT BROCHURE
This brochure graphically borrows the elements of a timeline to communicate the dynamic of short-term fixed income investing.

​SHORT-TERM FIXED INCOME INVESTMENT BROCHURE
This brochure graphically borrows the elements of a timeline to communicate the dynamic of short-term fixed income investing.

UBS QUOD STUDIO TRADE SHOW GIVEAWAY
To help advertise the release of it's award-winning iPad tablet app, UBS QUOD Studio, the Swiss bank sought a promotional item to giveaway at trade shows. Designed to feel cutting edge, yet adhere perfectly within the UBS brand guidelines, the giveaway is a box which houses a silver wire mandala which can be manipulated into many varying shapes, suggesting how flexibly the app customizes algorithmic solutions.

UBS QUOD STUDIO TRADE SHOW GIVEAWAY
To help advertise the release of it's award-winning iPad tablet app, UBS QUOD Studio, the Swiss bank sought a promotional item to giveaway at trade shows. Designed to feel cutting edge, yet adhere perfectly within the UBS brand guidelines, the giveaway is a box which houses a silver wire mandala which can be manipulated into many varying shapes, suggesting how flexibly the app customizes algorithmic solutions.

STRUCTURED PRODUCTS SALES KIT
An example of the "Matrix" campaign, which suggests how Goldman Sachs brings the depth and breath of it's resources, people and capital together for their clients, uses a matrix of squares with the Goldman Sachs logo as its cornerstone.

STRUCTURED PRODUCTS SALES KIT
An example of the "Matrix" campaign, which suggests how Goldman Sachs brings the depth and breath of it's resources, people and capital together for their clients, uses a matrix of squares with the Goldman Sachs logo as its cornerstone.